Privacy Policy

Who we are

SoulourPower is a trading name of First Choice Energy Ltd, a company registered in England and Wales (Company No. 12684594).

For the purposes of UK data protection law, First Choice Energy Ltd is the data controller responsible for your personal information.

Contact details:
Email: [email protected]
Phone: 0800 850 5262
Website: soulourpower.energy

What data we collect

When you use our Solar Savings Estimator or contact us through our website, we may collect the following personal data:

• Your name
• Your mobile phone number
• Your email address
• Your property postcode
• Information about your property (type, size, heating system)
• Your responses to our savings calculator tool
• Your marketing consent preference (yes or no)

We also collect non-personal technical data automatically when you visit our website, including your IP address, browser type, pages visited, and time spent on the site. This is collected via Google Analytics 4 and Google Tag Manager.

Why we collect your data

We collect and use your personal data for the following purposes:

• To deliver your solar savings estimate — the information you enter into our calculator is used to generate a personalised estimate of potential savings
• To contact you by telephone — if you have given your consent, we will call you to discuss your estimate and answer questions about solar and battery storage
• To send you your estimate by email — where you have provided your email address
• To manage your enquiry — your details are recorded in our CRM so we can respond to your enquiry and manage any follow-up survey or quotation
• To improve our website and advertising — anonymised analytics data helps us understand how visitors use our site

How we use your consent

Contacting you by telephone to discuss a solar quote is direct marketing under UK PECR (Privacy and Electronic Communications Regulations). We only do this where you have given your explicit, freely given consent by ticking the consent box on our form.

We will never:

• Call you if you have not ticked the consent box
• Add you to third-party marketing lists
• Sell your data to any other business
• Pass your data to installers or lead aggregators

All installations are carried out by First Choice Energy Ltd directly. Your data stays with us.

Who we share your data with

We do not sell your data. We share your data only with the following categories of trusted service providers, and only to the extent necessary to deliver our services:

• Pipedrive — our CRM system, used to manage your enquiry
• Formspree — our form processing service
• JustCall — our telephony provider, used to contact you
• Google Analytics / Google Ads — anonymised website analytics and advertising measurement
• Meta (Facebook) — advertising measurement only, via Facebook Pixel
• Zapier — automation service used to route your enquiry internally

All third-party providers are required to process your data securely and in accordance with UK GDPR. We do not permit them to use your data for their own purposes.

How long we keep your data

We retain your personal data for the following periods:

• Enquiry data (no further action taken) — 12 months from the date of enquiry
• Customers who proceed to survey or installation — 7 years from the date of installation, in line with our legal and financial obligations
• Where you withdraw consent — we will delete or anonymise your data within 30 days of your request

Your rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to access — you can request a copy of the data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your data (subject to legal obligations)
• Right to withdraw consent — you can withdraw your marketing consent at any time
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a machine-readable format
• Right to object — you can object to certain types of processing

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies and tracking

Our website uses cookies and similar tracking technologies for the following purposes:

• Analytics — Google Analytics 4 tracks anonymised visitor behaviour to help us improve our website
• Advertising measurement — Google Ads and Facebook Pixel measure the effectiveness of our advertising campaigns
• Session data — we use sessionStorage (a browser-based temporary store) to pass your calculator results to the thank-you page. This data is never sent to a server and is deleted when you close your browser tab

We do not use cookies for profiling or behavioural advertising beyond standard ad performance measurement.

Changes to this policy

We may update this privacy policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.